Chinese New Year is a time of celebration, but what happens when things go wrong in the preparation leading up to it?
This commercial from Singtel has three distinct colour palettes that follow the journey of stressed wife and mother Mei, from the cool doldrums of dealing with burnt pineapple tarts, to the EEAAO-inspired transition of recentering herself with some help from AI, to the happy warm tones of celebrating a feast well served.
To everyone who makes celebrating the lunar new year a possibility, 新年快乐,万事如意!





















