“Just make it look sophisticated and classy.” That was the simple brief for this spotlight of Tocco Toscano on Singapore Hour.
Despite its Italian name and heritage, the heart of the brand is purely Singaporean. Founded by James Wong – who honed his leatherworking craft in Tuscany – the label has spent 40 years building a global reputation for excellence.
With his son Joseph Lor now at the helm as CEO, the brand is updating its rich design heritage with modern sensibilities.
For the grade, I wanted the visuals to feel as tactile as the bags themselves.. I paid homage to their craftsmanship by subtly weaving in their signature leather tones – greens, browns and navy – into the visual palette.
