This campaign launched on the opening of the 2024 Paris Olympic Games and only just two weeks away from our National Day. I’m very proud as a Singaporean to have been be able to contribute grading to this campaign by Singtel to celebrate three of our national athletes: kitefoiler Max Maeder, fencer Kiria Tikanah and shuttler Loh Kean Yew.
Both the brief and the energy with the creative team were, literally, positive! The finishing touch I added was making sure our national colours of red and white stayed true to how they should feel.
Majulah Singapura!
